Arguably the most important aspect of the kit, your bio introduces your audience to your work, generates interest in you and your book, and outlines your credentials and experience. You need three bios for your kit: a long bio which includes the most detail and is comprised of 100 to 150 words for use in full page introductions or interviews, a short bio of 50 to 75 words which can be used for book reviews or brochures (especially for speaking engagements), and a social media bio, a short quip of 140 to 160 characters with basic information ready for Twitter, Instagram, and other social media.
Similar to a bio, the author introduction will inform an audience about you and your work, however it is meant to be heard instead of read. 1-2 paragraphs in length, this introduction can be used by a presenter for an interview or a speaking engagement.
This is a list of 5-10 interesting and impressive things about you. It's a great opportunity to make a personal connection, and generate interest in your work.
There are a few important reasons to have 10-15 ready-made interview questions. First, if you want to be at the top of the pile for a potential interview, you should make it as easy as possible for the interviewer. If they have to dig around to find information about you and generate their own questions, it puts you at a disadvantage. Second, it's better to have your own questions because it allows you to pass on the information to your audience that is most important to you. Allowing the interviewer to write the questions leaves a lot to chance; they may not highlight the things most important to you, and may miss out on great material. Third, having a pre-made interview guarantees that you will be fully prepared to answer the questions presented and there will be no surprises to catch you off guard.
Your press release gives you 300-500 words (about a page) to capture the interest of your audience with the intention of generating traffic for your book and business. Although the subject material in the body of the article will need to be tailored to your individual subject, the format of the press release is standard. It should always start with a header to the left of the page in all caps which reads either "FOR IMMEDIATE RELEASE", if your book is published and ready for sale, or "FOR RELEASE ON *date your book will be available for purchase*", if your book is not yet ready for sale, but will be soon. Also in the header should be your book title, publisher (where applicable), and the year of publishing. Following the header should be your headline, which should grab the attention of the reader and entice them to continue on to the rest of the article. Think of some of the articles that you have read recently, how did the headline keep you reading? Before starting the body, make sure to put the city, state/country, and the date where the article will be released (these should follow AP style guidelines). The body of the release is the actual article. This should be a story that is concise, highlights your book, business, and experience, but at the same time is interesting. It is not a book summery or a bio, and as such should not simply list what your book is about or your credentials. The release should be objective, and not make claims that the reader cannot easily substantiate. After the body, should follow a mini author bio (the short author bio created for you as a part of the Media Kit package is perfect), your personal information including your business or organization and all of your contact details along with where the book can be purchased. Finally, it should end with three hashtags centered at the bottom of the page to denote end of the release.
Book Synopsis, Sample Chapter, and Contact Info
These are three separate pages that are fairly straight forward. The book synopsis is exactly that; a short description of what your book is about, much like what you would find on the back of the book, but a little longer. The sample chapter is usually going to be the first chapter of your book, and is essential to generate interest and give the reader an idea of your voice. Finally, you want to give your contact information for obvious reasons - after all, what is the point of having a great Media Kit if the media can't get a hold of you?!
The cheat sheet is a short article mostly for use in blogs or magazines. Think of it as "click bait". It should have a catchy title, be sharable, and be relevant to your subject. Have you recently shared an article with your friends on social media with a title like, "10 Ways You Are Petting Your Cat Wrong"? That could be a cheat sheet for a book about pet care. In a digital world, having a quick to read, interesting article that can be easily passed around from person to person is a great way to drive traffic to you and your book
Speaker One Sheet
Your speaker one sheet is a must have if you want to be booked for speaking engagements. It is a visually appealing way to introduce yourself, outline your expertise, and highlight your value as a speaker to your audience. This is the place where all the questions someone might ask you about why you and your work are desirable for inclusion in the event. Here you will talk about groups you have worked with, pertinent experience, programs you run or have run, and classes or workshops you are involved in. The one sheet should also include information about your target audience, testimonials, and a short biography along with your contact information. *If you do not do speaking engagements, this page will be omitted from your Media Kit package*
Finally, your (or rather, your book's) sell sheet is essentially a brochure intended to give buyers all the information they need to order your book. It should include an image of your book cover, publisher information, the title, format, number of pages, price, and ISBN. There should also be a short book synopsis, short author bio, and a testimonial or two if you have them. If you have any marketing or promotional opportunities upcoming, such as speaking engagements, workshops, or classes, include those too. Most importantly, information on where your book is available for sale should be prominent.
A great media kit is a must-have marketing tool for any author. Even if your book is secondary to your business, a well done media kit adds a level of professionalism and desirability, not to mention an increase in media presence, which will drive traffic to you and your work. Ready made, easy to access promotional material can ensure you go to the top of the pile, and gives you an edge over the less prepared.
Below you will find everything we include in our media kit package, which we will prepare for you and deliver in a digital file, ready for you to send out or print for a flat rate of $1400. If you are the hands on type and you have the time, you will find enough detail to put a kit together for yourself!
Do note that if you choose to go this route, we highly recommend you have it professionally edited, just as you would any other material that will publicly represent you and your business.
Questions? Contact us HERE.
Your Media Kit Will Include the Following: